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Content Engine

LinkedIn Content Engine

We turn your founder\u2019s expertise into a consistent stream of inbound pipeline on LinkedIn. We handle strategy, production, and distribution every month. You take the credit, the conversations, and the qualified leads.

The Problem We Solve

Your expertise is your best GTM asset. Use it.

Founders and executives at B2B tech companies have genuine, hard-won insight that buyers pay attention to. But they have no time to turn it into content, no reliable system to publish consistently, and no way to connect content activity to actual pipeline metrics. The result: your best thinking stays in your head while competitors publish every day.

We build a repeatable system that extracts your unique perspective through structured monthly interviews, transforms it into 12 to 20 high-performing LinkedIn pieces, and distributes each post directly to the ICP decision-makers you are trying to reach and close.

\u271312 to 20 fully written and approved posts per month
\u2713Carousels, infographics, long-form articles, and case studies
\u2713Monthly pipeline attribution report included every month
\u2713Just 2 hours of your time required per month total
\u2713First posts live within 7 days of onboarding call
Posts per Month
12\u201320
Fully written and approved
Your Time Required
2 hrs
Per month total commitment
Avg Inbound Lift
2X
Pipeline from content activity
First Post Live
7 days
After onboarding call
How the Engine Works

A six-step system for consistent demand generation

Each step builds on the previous one. After month three, the system compounds and produces results automatically without increasing your time investment.

Step 01

Strategic Positioning and Editorial Identity

A two-hour positioning workshop where we extract your unique point of view: the contrarian takes, the lessons from your journey, the frameworks you have developed that nobody else has articulated. This becomes your editorial identity and separates your content from the noise in your market category for months and years.

Positioning workshopFive content pillarsTone of voice guideCompetitor content auditICP audience mappingHook formula development
Step 02

Monthly Content Strategy and Calendar

Each month we deliver a 30-day content calendar mapped to your business goals, upcoming product launches, seasonal GTM moments, and major industry events in your sector. Every single post has a defined strategic purpose: building brand awareness, generating inbound demand, or supporting active pipeline conversations.

30-day calendarTopic prioritisationFormat mix planningCTA strategyEngagement hook mappingIndustry event tie-ins
Step 03

Founder Interview and Idea Extraction

A structured 60-minute interview conducted monthly by our senior content strategist. We extract stories, data points, strong opinions, proprietary frameworks, and counterintuitive insights that form the raw material for an entire month of content. You speak your mind. We transform it into polished, high-performing posts. You review, approve, and publish.

60-min structured interviewStory extraction methodData and stat miningVerbatim quote captureInsight synthesisIdea bank maintenance
Step 04

Content Production in Your Voice

Our content team transforms interview material into high-performing LinkedIn content across all formats: data-driven carousels, narrative text posts with strong hooks, thought leadership long-form articles, customer success stories formatted for LinkedIn, and branded infographics. All written to sound exactly like you, reviewed before any post goes live, and refined based on your feedback across every month.

Hook-structured text postsCarousels (8 to 12 slides)Long-form articlesBranded infographicsCustomer success storiesEngagement and poll posts
Step 05

Distribution, Scheduling and Amplification

We optimise posting schedules based on your specific audience’s peak activity patterns, develop a hashtag and keyword strategy for maximum organic reach, coordinate first-comment engagement to boost algorithmic distribution, and systematically grow your ICP connection list to expand your content reach to new decision-makers every single month.

Optimal time schedulingHashtag strategyFirst-comment engagementTeam amplification planICP connection buildingProfile optimisation
Step 06

Pipeline Attribution and Monthly Reporting

Monthly performance reports covering reach, engagement rate, follower growth, and most importantly, inbound leads and pipeline directly influenced by your content activity. We connect your LinkedIn investment to real revenue outcomes with attribution data, not just vanity metrics.

Reach and impressionsEngagement rate trackingFollower growthLead attributionPipeline influencedContent ROI dashboard
Monthly Deliverables

What lands in your hands every single month, without fail

\u2713
Monthly content strategy and calendar
30 days of planned posts mapped to GTM goals, launches, and industry events in your sector
\u2713
12 to 20 fully written, approved LinkedIn posts
In your authentic voice, across carousels, text posts, long-form articles, and poll formats
\u2713
2 to 4 branded infographics or carousel decks
Professionally designed visuals that stop the scroll and drive saves and reshares
\u2713
One customer success story per month
Formatted for LinkedIn and fully repurposable for your website, sales deck, and email outreach
\u2713
LinkedIn profile optimisation (at onboarding)
Headline, about section, featured posts, and banner all conversion-optimised for your specific ICP
\u2713
Monthly performance analytics report
Reach, engagement, leads influenced, and pipeline attributed, showing real content ROI not vanity numbers
\u2713
Competitor content intelligence brief
Monthly summary of what your top three competitors are publishing and how you can differentiate your voice
\u2713
Running content ideas backlog
Continuously updated topic ideas drawn from your interviews, industry events, buyer signals, and trending discussions
Content Engine Results

Content engines that generated real, attributable pipeline

4X
Inbound pipeline growth for Freckle CRM within 6 months
2X
Inbound pipeline for DiscoLike in just 90 days of running
7 days
From onboarding call to first post live on LinkedIn
2 hrs
Maximum monthly time required from the founder each month

Your next 100 leads are hiding in your expertise.

We extract it, write it, publish it, and measure its pipeline impact every single month. Your content engine can be live in 7 days from now.

Start my content engine \u2192