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Discovery & Prototyping

Discovery & Prototyping

Before a single line of code is written, we validate your market, define your ICP with precision, and prototype the exact experience your buyers will pay for. The most valuable two weeks in your entire product journey.

Why Discovery First

Build the right product before building it right

The majority of failed B2B SaaS products had excellent engineering behind them. They simply solved a problem that buyers did not care enough about to pay for. Our discovery sprint eliminates that risk by grounding every product decision in real buyer evidence before you commit a dollar to development.

You leave with a validated product thesis, a prioritised engineering-ready backlog, a high-fidelity clickable prototype, and the first draft of your GTM strategy. All in exactly two weeks.

\u271310–15 real ICP buyer interviews conducted
\u2713Full competitive landscape mapped and analysed
\u2713Clickable Figma prototype delivered and user-tested
\u2713RICE-scored, engineering-ready PRD and backlog
\u2713Completed in exactly two weeks flat
Sprint Duration
2 wks
Start to full deliverables
ICP Interviews
10\u201315
Real buyer conversations
Core Deliverables
Prototype + PRD + Backlog
Risk Removed
70%
Build-wrong risk eliminated
The Discovery Process

Five structured phases in two weeks

Every phase builds on the last. By day 14, your engineering team inherits zero ambiguity and your GTM team knows exactly who they are selling to and why they will buy.

Phase 01

Stakeholder Alignment Workshop

A structured three-hour session with your founding team extracting your vision, constraints, success metrics, and separating validated facts from untested assumptions. We build a shared risk register and alignment document that governs every decision across the entire sprint.

Vision mappingAssumption auditSuccess metricsRisk registerConstraint inventory
Phase 02

ICP Definition and Buyer Interviews

We define your ideal customer profile and conduct 10–15 structured interviews using jobs-to-be-done methodology. We uncover real pain hierarchies, buying triggers, budget ownership, and willingness to pay. Real conversations with real buyers, not surveys or assumptions.

ICP personasJobs-to-be-doneBuying triggersPain hierarchyWTP mappingBudget ownership
Phase 03

Competitive and Market Landscape Analysis

We map your full competitive set with feature matrices, positioning gap analysis, pricing benchmarks, and go-to-market motion breakdowns. We identify the whitespace your product should own, the why-now narrative, and the differentiation story that drives your first sales conversations.

Feature matrixPositioning gapsPricing benchmarksMarket sizingTAM / SAM / SOMWhy-now narrative
Phase 04

Product Vision and Feature Prioritisation

We translate interview insights into a RICE-scored, engineering-ready backlog. MVP scope is defined around one question: which features drive the demo that closes the first 10 customers? Everything else goes to v2. The backlog is written directly into JIRA or Linear with full acceptance criteria.

User storiesRICE scoringMVP scope definitionAcceptance criteriaJIRA / Linear setupv1 vs v2 decisions
Phase 05

UX Design, Prototyping and User Testing

From validated user flows to a high-fidelity, clickable Figma prototype. We build the demo path first: the journey that closes your earliest customers. The prototype is user-tested with three to five real buyers before engineering starts. Your dev team inherits a fully annotated Figma file with zero ambiguity.

User flowsWireframesHi-fi Figma prototypeUsability testingAnnotated dev handoffDesign system foundations
What You Receive

Eight concrete deliverables in two weeks

Every deliverable is production-ready and handed over in full at the end of the sprint. No lock-in, no dependencies on Bacancy to use them.

\u2713
ICP Definition Document
Detailed persona profiles with buying triggers, pain hierarchy, budget ownership, and decision-maker mapping
\u2713
Customer Interview Synthesis Report
Key themes, verbatim quotes, and a clear map of validated assumptions vs. assumptions still requiring evidence
\u2713
Competitive Landscape Analysis
Feature matrix, pricing benchmarks, positioning whitespace, and your differentiation playbook against each competitor
\u2713
Product Requirements Document (PRD)
Full feature specification with user stories, edge cases, acceptance criteria, and technical constraints
\u2713
Prioritised MVP Feature Backlog
RICE-scored, engineering-ready user stories in JIRA or Linear, ready for immediate sprint planning
\u2713
High-Fidelity Clickable Figma Prototype
User-tested, fully annotated, and formatted for developer handoff with zero design ambiguity
\u2713
Technical Architecture Proposal
Stack recommendations, integration map, scalability plan, and compliance considerations for your specific domain
\u2713
12-Month Product Roadmap Draft
Phase-by-phase delivery plan with effort estimates, team sizing, and projected cost to full launch
Proven Results

Discovery sprints that changed product trajectories

2 wks
From kickoff to full prototype and engineering-ready PRD
94%
Of discovery sprint clients proceed to build with full confidence
3X
Faster engineering sprints post-discovery vs. starting without
Zero
Major scope changes on discovery-backed product builds
FAQ

Discovery sprint common questions

Skip the guesswork. Start with discovery.

A two-week sprint costs a fraction of building the wrong product. Book yours and start your engineering phase with certainty, clarity, and a prototype that already sells itself.

Book a discovery sprint \u2192